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Questions we get asked

Grouped by what you're actually asking about: jump straight to it, or read top to bottom.

General

What is AI visibility, and why does it matter?

AI visibility is whether tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews can crawl your site, understand what your business does, and cite you when someone asks a relevant question. More buying journeys now start with a question asked to an AI rather than a search engine. If AI can't read or trust your site, you're invisible in that conversation.

Is this the same thing as SEO?

Related, but not the same. Good technical SEO is part of the foundation, but AI systems rely on their own crawlers and their own trust signals (structured data, direct answers, consistent business details) rather than ranking signals. A site can rank well in Google and still be unreadable to an AI system. See the glossary for how AEO, GEO, and SEO differ.

Will fixing these issues guarantee I show up in ChatGPT or AI Overviews?

No, and we'll never tell you otherwise. Nobody controls what an AI model chooses to cite. What we can fix is everything on your end: making sure crawlers aren't blocked, your structured data is correct, your content actually answers the questions people ask, and your business details are consistent everywhere. That improves the likelihood of being understood and cited: it isn't a guarantee of ranking or placement.

The free check

What's included in the free check?

A full score across all four categories (crawl access, structured data, answer readiness, NAP consistency), specific evidence for every fail or warning, and one round of generated fixes (structured data, an llms.txt file, and FAQ suggestions) for whatever it finds. See the full walkthrough or the complete list of checks.

Do I need to sign up or give a card to run a check?

No. The score is instant and free with no signup. We only ask for an email address if you want the full report and generated fixes sent to you, since that requires somewhere to send them.

How is the score band decided?

80 or above is "ai-ready", 60 to 79 is "partially-visible", and below 60 is "likely-invisible". The bands describe technical readiness to be understood by AI systems, not a guarantee of citation or ranking.

Do you re-check my site automatically?

Not on the free checker: each visit is a fresh, one-off audit. Scheduled, recurring re-audits (so you can prove a fix actually worked) are part of the agency portal, covered on the agencies page.

Fixes & data

What if you can't confirm a fact needed for a fix?

We flag it instead of guessing. Any business fact we can't verify from your own site (a phone number, an address, a credential) gets a TODO_CONFIRM placeholder and a note telling you to fill it in yourself. Inventing business facts is the one failure we treat as unacceptable.

Do you store or use my website's content for anything else?

We fetch your public pages to run the audit and generate fixes for you. We don't sell, share, or use your content to train anything.

What formats do the generated fixes come in?

JSON-LD structured data ready to paste into your <head>, a plain-text llms.txt file for your site root, and suggested FAQ copy. Each is generated only from facts confirmed on your own site.

Agencies & developers

I'm not an agency, can I use this?

Yes. The free check needs no signup, and the Free plan's 3 workspaces work just as well for a solo site owner or founder auditing their own sites as they do for an agency's first few clients. The white-labelling and client-branded reports below are optional, not required.

Can agencies white-label this for their clients?

Yes, the agency portal runs audits under your own brand: your logo, your domain, branded reports for every client workspace you manage. Pricing and plan details are on the agencies page.

Is there a developer API?

Yes, programmatic access to the same audit engine and fix generation, plus an MCP server for connecting it to AI tooling directly. See the developer docs for endpoints and setup.

Privacy

What happens to the email address I submit?

It's used to send you your report and, if you opt in, occasional product updates. It's never sold or shared with third parties. Full detail is in the privacy policy.

Do you sell or share leads with anyone?

No. Leads submitted through the free checker are used only to send the report you asked for.

Still have a question?

Run the free check and see your own result: most questions answer themselves once you see real evidence.